Three Reasons to Get App Happy

Nowadays brands are finding that there’s more to an effective mobile strategy than a mobile-friendly website. They’re getting app happy!

Forward-thinking brands, like SouthPointe Pavilions, are using mobile apps to take their marketing to the next level. Here are three reasons why:

1. Apps Provide More Value

One of the biggest benefits of having a mobile app is that all the information you’d like to provide your customers – including special offers and promotions – is right at their fingertips.

SouthPointe’s app makes it easy to find places to go for good deals, good eats and good times using the handy: Directory, Map, Offers, Events, Food and Movies buttons.

2. Apps Create Your Own Channel

Mobile apps make it okay to be a little pushy. In fact, your biggest fans will love it! Through push notifications, you can easily remind people about your events and offers. It’s like having your own direct marketing channel.

SouthPointe used their app alert feature to invite people to join in the merriment of the joyful season at their Santa Celebration and Winter Sale.

3. Apps Build Brand Engagement

The more often you get customers involved with your app, the sooner they’ll be inclined to interact with you. Mobile apps allow you to create features your customers will love, while at the same time be well branded and beautifully designed.

SouthPointe’s app encourages brand engagement through a Scavenger Hunt with rewards and Photo Snap that showcases whimsical photo filters to share on social media.

Are you ready to get app happy? Contact KidGlov to talk about how we can give your brand a hand.

If you haven’t yet downloaded the Valueful. Helpful. Playful. SouthPointe app, click here.

KidGlov partnered with Move Creative to develop the SouthPointe Pavilions app.