March 31, 2019


Lisa Bowen

“You can’t understand someone until you’ve walked a mile in their shoes.”

Some may say a girl can never have too many shoes, and I would tend to agree. But I don’t think it stops at just having lots of shoes. You also need to walk in them, break them in and sometimes even wear them out! The more “shoes” you walk in, the more you learn, the more you understand and the more you can appreciate. I have had the opportunity to walk in many “shoes,” and each have given me a new perspective and a great deal of experience to help mold me into the professional I am today.

Now, let’s talk about the shoes I have walked in, and what I’ve learned along the way:

The sales and customer service shoes I walked in right out of college helped me develop a great work ethic, exceptional people skills and the ability to put myself out there and learn something new.

Walking from a small town to the big city to serve in the Omaha Mayor’s office allowed me to earn my “civic shoes.” Working in this capacity taught me about the benefits of having strong city leadership and the challenges that go with it. I also learned a little about politics, which always comes in handy.

From there, I walked into a long, corporate healthcare career. Walking in these shoes I had the opportunity to learn about working for a nonprofit with a strong mission. I sharpened my skills in corporate marketing, communications and PR, and learned many lessons that made me a better strategist and leader. I also learned how to closely work with physicians — some were more challenging than others.

Why are the shoes I’ve walked in important to my current role as an account director with KidGlov? Because I can better understand my clients, knowing where they’re coming from. Whether it’s nonprofit, B2B, manufacturing, city business, retail or healthcare, chances are, I’ve walked the walk and can add value with some special insights.

Want to know more? Visit our healthcare business hub to find a variety of case studies, helpful blog posts and Agency for Change podcast episodes featuring healthcare business leaders. KidGlov is a content marketing agency and certified B Corp with offices in Omaha and Lincoln, Nebraska, specializing in nonprofit marketing, healthcare marketing, financial marketing, social marketing and purpose-driven businesses.


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