Don’t be Chicken When it Comes to Change

By Lisa Bowen, Account Director

Something I’ve learned over the years is that it’s easy to get comfortable and avoid disruptive change. But is “comfortable” a good thing? When we’re talking about a broken-in pair of shoes or a favorite sweatshirt – absolutely! When we’re talking about our lifestyles, I would say it’s OK to feel comfortable and settle into familiarities, but if you want to continue to set your sights higher and seek optimal growth and development, you have to step outside your comfort zone.

One of my favorite quotes by Neale Donald Walsch is “Life begins at the end of your comfort zone.”

I’ve sought to live by this mantra for the past two years. I’ve stepped outside my comfort zone many times throughout, and each time, I’ve become a better person because of it. At my “mature” age, I’ve tackled a new career and I’ve conquered a high ropes course as part of a Leadership Sarpy experience. Neither was easy, but the feeling of accomplishment on the other end was well worth the fear and uncertainty along the way.

One of the best parts of being on the KidGlov team is the amazing brands we have the privilege of working with. We’ve collaborated with some incredibly strong brands, and we’ve had the opportunity to transform and strengthen some that fell a little behind. However, some brands are more ambitious than others. Some are constantly evolving to keep up with consumers and the digital landscape, while staying ahead of the competition at the same time. Others get too comfortable and become afraid of change. Changing a brand is not something to take lightly. It takes guts, just like a ropes course. But when it’s done right, the rewards are endless.

Moral of the story is: don’t get too comfortable, don’t be chicken, don’t stand in place and don’t accept the status quo. Most importantly, don’t let your brand do it either.

“If something scares me, it might be a good thing to try.” (Seth Godin)