Meals on Wheels of Loveland and Berthoud : Anniversary Event

The oldest Meals on Wheels west of the Mississippi River, Meals on Wheels of Loveland and Berthoud has nourished and enriched the lives of homebound individuals with nutritious meals and daily contact by caring volunteers for 50 years.

To celebrate this monumental milestone, the organization hosted an event unlike any the community had ever seen—a six-course plated dinner served outdoors under the evening sky in the middle of Fourth Street, in Loveland’s historic Downtown District.

Meals on 4th.

KidGlov took over event branding, marketing, advertising and promotional support for the grand occasion named “Meals on 4th.” To create a distinct, unique and inviting feel for the event, an elegant pattern and a sophisticated color palette were designed. These elements found a home in every brand touchpoint for Meals on 4th, including the event program, menu, promotional posters, website header graphics, social media graphics and display banners.

The event was a big success – 80 volunteers helped out, 175 meals were served, and the program raised $24,000. Best of all, this one-of-a-kind occasion galvanized community attendees, made up of local chefs, brewers, musicians and citizens, behind a community-based organization committed to delivering on its promise for the next 50 years.

 

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