SouthPointe Pavilions : Back to School
Turning back-to-school frenzy into back-to-school fun, SouthPointe Pavilions developed an online video tied with a social contest to show parents SouthPointe is the only place they need to go to check off everything on their list.
Back to Cool
With the new school year looming and parents starting to think about what their kids need, SouthPointe Pavilions held a Back-To-School contest during the month of July that gave one lucky winner a $50 Gift Card they could use for school supplies, school clothes or something else entirely.
A light and catchy video captured the essence of kids being kids and the convenience of shopping in one location as parents and children bid farewell to summer and welcomed the coming school year. The video lived on SouthPointe’s Facebook page and enticed viewers to like and leave a comment for a chance to win.
Over the course of the contest, the total reach was 17,185, with nearly 700 likes and plenty of reasons to shop SouthPointe Pavilions.