Baylor Evnen understood the need to match the walk with the talk, aiming to brand its professional, authentic and reliable reputation through one online domain.
A clean site layout, with a polished, pleasing color scheme, was the first step in illustrating the brand’s solidity. There are three main navigation buttons on the homepage, three more in the header, and that’s it. No extra fluff, no extra layers – just straight to who they are and how they can help.
The website is technologically clear, functional, and easy to navigate, but the language on top of that goes even further to show visitors that Baylor Evnen really is a team of “genuine people,” just like you or me.
Attorney bios, blog posts with tips on laws and regulations, as well as sections outlining Baylor Evnen’s foundation and accolades all support their brand as an authentic, dependable and knowledgeable helping hand.
Integrated messaging matched up with a simple, complementary design make the website a successful touchpoint for Baylor Evnen, while cementing and validating the prestigious reputation the brand has always had.