Farmers & Merchants Bank : Integrated Campaign
How do you talk about the convenience of mobile banking to the good folks in Nebraska communities? The “Bank Where You Roam” campaign we created for Farmers & Merchants Bank appeared in oh-so-many places to convey the anywhere-everywhere benefits and get people to sign up. From animated web banners to social media to e-newsletter and blog, the cowboy boot and its bold message stepped in and got attention in a saturated market.
The integrated campaign made a great big impact, and the analytics proved it. Web banner clicks alone (year-over-year, June 2018 to June 2019) doubled from 8,000/month to 16,000/month—a 200% increase. Our highest performing Farmers & Merchants Bank campaign to date.