Great Plains Health : Heart & Vascular Center Campaign
Great Plains Health in North Platte, Nebraska, is a nonprofit, fully accredited, 116-bed regional referral center serving west Nebraska, northern Kansas and northern Colorado. With nearly 100 physicians representing 30 medical specialties, the Great Plains Health offers advanced medical services including heart and vascular, cancer, orthopedic services, women’s services, and a level III trauma center.
As Great Plains Health grows to meet the needs of the communities they serve, they continue to add specialty clinics and procedures, allowing patients to access quality health care services without needing to travel great distances to markets like Denver, Omaha, Lincoln, and even Kearney.
Great Plains Health needed to let those in the communities they serve know about new physicians and expanded capabilities at their Heart & Vascular Center. They wanted to remind people that quality cardiovascular care is readily available in North Platte without the need to travel great distances to markets like Denver, Omaha, Lincoln, and even Kearney.
It’s What’s Inside That Matters Most
KidGlov was selected to help promote the Heart & Vascular and the quality care available from their local team of expert surgeons and heart health specialists. We produced a multifaceted marketing campaign consisting of a 30-second television commercial and digital pre-roll, radio commercials, digital ads, and print ads for local publications.
We spent two days on location in North Platte shooting video and capturing still images at Great Plains Health’s campus. Themes, messaging, and images were leveraged from the TV spot through to digital, print, and social ads for a tightly integrated, consistent campaign.
The team was excited to involve the members of the North Platte community in the campaign as talent to tell the Heart & Vascular Center story. When it comes to caring for people’s hearts, it’s what’s inside that matters most–the expert surgeons, physicians, and heart health specialists at Great Plains Health Heart & Vascular Center.
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