Lincoln Littles : Giving Day Campaign
Lincoln Community Foundation hosted the first ever Lincoln Littles Giving Day on February 12th (Abraham Lincoln’s birthday).
KidGlov gave them a hand in creating a campaign to let people know about this big opportunity to help more children in need have a quality early childhood education.
Campaign elements included: Logo, Microsite, Postcard, Radio/PSA, Television/PSA, Web/Social Graphics, Print/Online Ads and Press Conference Support.
People Gave to Our Littles and Helped A Lot
This 24-hour online giving campaign raised $637,397 for Lincoln Littles, an early childhood education initiative, which was 27 percent more than the original goal of half a million dollars!
KidGlov created an engaging and heartwarming campaign with very short turnaround time. Most importantly, we surpassed the Lincoln Littles first year fundraising goal! We now have a campaign we can replicate annually to raise funds for early childhood education on Abe Lincoln’s birthday.
—Clover Frederick, VP for Marketing
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