Sam Sidner
Senior Copywriter
Copywriter, wordsmith, storyteller — Sam gladly answers to all of these. And in over 30 years, he’s done a lot of all three. In agencies and in-house. At companies large and small. And in retail and direct marketing, nonprofit, healthcare, finance, recruiting, technology, agriculture, and more. Sam is fluent in a wide range of formats, from very short (taglines) to really long (books), and everything in between.
Sam is a big believer in the impact of culture on organizations, for employees and customers alike. His favorite projects combine research and strategy with creativity to discover, refine, and share those authentic stories.
Sam grew up in Kearney before studying, and later teaching, Journalism at the University of Nebraska. He has called Lincoln home for many years.
Speaking from the Heart
As much as we humans pride ourselves on making decisions rationally, what we truly want is to follow our hearts. That belief is at the core of Sam’s approach to communicating. He speaks to people honestly and sincerely about things that matter most to them, so they feel confident in trusting their instincts. He presents facts to reassure readers that the “smart” decision is the right decision for them.
So, what speaks to Sam’s heart? It starts with family — his wife Ann, kids Clare and Ben, and dogs Junie, Lulu, and Bailey. He also loves music, biking, and pretty much anything outdoors.