Chart Your Brand’s Course

In a world where countless nonprofits are making an impact, does your organization truly stand out? If not, or if you’re unsure, it may be time to consider a rebrand, a brand refresh, or raising more awareness. But what’s the difference, and how do you know which one you need?

Our checklist is here to help. It covers key aspects of nonprofit branding, from your mission and message to your name, visual identity, and more. After all, a strong brand acts as your North Star, guiding donor engagement, boosting fundraising success, and strengthening stakeholder connections without going over your budget—all while reinforcing the connection to those you serve.