Untangling Spaghetti: A Branding Fable
By Lyn Wineman & KidGlov
An Amazon Best Seller for purpose-driven
leaders ready to amplify their mission.
Does your organization feel stuck, overlooked, or like you’re spinning your wheels?
In Untangling Spaghetti, branding strategist Lyn Wineman and the award-winning team at KidGlov reveal how to cut through the clutter and clarify what truly sets your organization apart. Told through the lens of a compelling fable, this book helps leaders untangle the most important elements of their brand—purpose, personality, and positioning—to create something truly impactful.
Whether you’re leading a nonprofit, social enterprise, or purpose-driven business, this approachable and engaging guide walks you through KidGlov’s proprietary Brand Advancement process—trusted by over 150 organizations to elevate their mission and messaging.
Why read this book?
- Cut through brand confusion with a proven, step-by-step process
- Uncover and elevate what makes your organization truly special
- Learn how to build a brand that drives real impact—from the inside out
- Gain access to a free Companion Guide filled with worksheets and tools
Your brand has the power to change minds, move hearts, and amplify your mission.
It’s time to untangle the spaghetti.
Get the Book
Available now on Amazon:
Buy Untangling Spaghetti on AmazonWant a signed copy?
Reach out to usHosting a book club or event?
Lyn Wineman is available to speak, facilitate book clubs, or lead sessions on branding and mission amplification for your team or network.
Contact us to learn moreWhat readers are saying
This book breaks strategic branding down and untangles the spaghetti. It illustrates that with a clear path and process, rebranding can be done with a huge positive organizational impact—and KidGlov is the agency to do it.
– Aaron Zimola, Founder, Zova Marketing
KidGlov’s process is thorough and thoughtful, anchored by a deep exploration of the organization and its mission to transform strategic insights into effective communications and engagement.
– Dave Newell, President and CEO, Akin
KidGlov takes great care of both humans and brands. Their team helped us untangle our brand, bringing clarity to our messaging and making it more impactful.