5 Key Takeaways from the National Prevention Network (NPN) Conference

This August, I had the privilege of attending the National Prevention Network (NPN) Conference in Phoenix—a gathering of dedicated professionals in substance use prevention and related fields. It was a wonderful opportunity to connect with passionate experts and gain insights from leaders making real, positive changes to build healthier, safer social driven communities.

At KidGlov, we partner with preventionists on public health campaigns addressing everything from mental health to drug use prevention, and our passion for this work is so strong that some clients refer to us as preventionists, too—a badge we’re proud to wear as a public health marketing agency. Here are my top five takeaways from the conference:

1. Preventionists are Deeply Passionate

The professionals in this field are deeply motivated by their passion for helping others. Many preventionists have experienced the power of someone’s kindness and support early in their own lives, inspiring them to give back. This commitment is why their work is so impactful, and it motivates the KidGlov team to continue creating campaigns that amplify these efforts.

2. Prevention Faces Funding Challenges

One of the biggest challenges in the prevention field is demonstrating its value. Since the results of prevention efforts aren’t always immediately visible, securing consistent funding can be tough. That’s why collecting data is so important. At KidGlov, we partner with our clients to gather the data needed to showcase their impact, whether it’s for grant reporting or highlighting long-term benefits. Check out our resource on Data Gathering for Grant Reports.

3. Marketing Can Make or Break Public Health Campaigns

Effective marketing is crucial to a successful campaign. Poor messaging can do more harm than good, but effective public health messaging can drive awareness, behavior change, and results when done right. At KidGlov, we know how to craft campaigns that resonate without alienating or stigmatizing the audience.

4. Many Agencies Don’t Understand Prevention Work

I’ve heard from prevention professionals that working with advertising agencies can be tough. Many agencies don’t fully grasp the nuances of preventative health strategies, sometimes coming off as too preachy or even downplaying serious matters. At KidGlov, we specialize in these campaigns, thoughtfully addressing sensitive topics to ensure the message truly resonates and makes a difference.

5. ACES Are a Common Thread

Adverse Childhood Experiences (ACEs) came up in so many of the conversations at the conference. It’s clear that understanding how these early experiences impact lives is vital for effective prevention work. When we create campaigns that approach ACEs with empathy and hope, we open the door to meaningful change and help build a future where fewer people are affected by these challenges.

Attending the NPN Conference was both inspiring and enlightening. I’m grateful to have connected with so many passionate preventionists and to bring back valuable insights. At KidGlov, we remain committed to supporting prevention efforts with thoughtful, impactful marketing strategies that drive real results.

KidGlov is a full-service advertising, branding, and content marketing agency with B Corp and National Women’s Business Enterprise certifications. It is located in Omaha and Lincoln, Nebraska, and specializes in nonprofit marketing, healthcare marketing, financial services marketing, social impact marketing, and purpose-driven businesses.