September 30, 2026
Big News: KidGlov is Joining the Vetter Family
The vision for KidGlov has always been to treat people and brands with great care. That care is why our clients stay with us for years. Today, I get to share some exciting news that proves it.
We’ve done this so well that one of our own clients, Vetter, a $400 million nonprofit organization based in Omaha, is acquiring KidGlov.
This is a full-circle moment. Vetter was my first client when I started my first advertising job out of college. Heath Boddy, Vetter’s current president, was also one of KidGlov’s first clients when he was leading the Nebraska Health Care Association. Both KidGlov and Vetter are purpose-driven organizations with similar values and beliefs.
For everyone who works with us, KidGlov is still KidGlov. Same brand. Same team. Same clients. Same commitment to treating brands with great care. What’s different is what now stands behind that work. With the backing of the Vetter organization, we now have more capacity, more resources, and real stability in a marketing industry that’s changing faster than ever.
I’ll continue as President and Chief Strategist of KidGlov, and I’m also taking on an additional role as Principal Director, Brand and Marketing for Vetter.
This is a genuinely proud moment for KidGlov. It means we’re better equipped than ever to do great work for the clients we already love, and for the ones we haven’t met yet. If you’ve been thinking about working with KidGlov, there’s never been a better time.
You can hear more about this journey, and my conversation with Heath, in the 300th episode of our podcast, Agency for Change.
Thank you for being part of the KidGlov story. We’re more excited than ever about what we get to build together from here.
About KidGlov
KidGlov is a full-service advertising, branding, and content marketing agency and certified B Corp specializing in nonprofit marketing, healthcare marketing, financial services marketing, social impact marketing, and purpose-driven businesses. Reach out to discuss how we can help you uplevel your impact.