The 3 Most Useful Google Analytics for Grant Reporting

If you love data, you probably don’t mind getting lost in the winding maze known as Google Analytics. The platform is full of useful stats on the ins and outs of your website traffic which can be super helpful for any organization and delightfully useful in grant reporting. However, the ever-evolving Google Analytic platform is overwhelming. It’s confusing. It’s complex. For tech novices (and even tech literates), it can be a lot to take in. 

Don’t worry. You don’t need a certification to gather the details you need from this overwhelming platform. We’ve got you covered and are slashing through the confusion with three of the most impactful Google Analytics for your grant reporting process. But first, why should you use Google Analytics for grant reporting at all?

For organizations affecting positive change in the public sphere, especially those in behavioral and public health (we call them social impact organizations), grants are vital to success. Grants help fund the messaging and the modalities of getting your message to those who need it most. But obtaining those grants is easier said than done. Grantors receive hundreds of worthy applications. Meaningful data – like those you can find in Google Analytics, can help your proposal stand out in the crowd. 

Help your grantors see your work is reaching those who need it most with three key analytics. 

1. Most Visited Pages

Google Analytics can show you any website statistic known to man, but some of the most useful are some of the simplest. Most visited pages show how often people are going to each one of your web pages. This data can be extremely helpful for grantors to see how many people are consuming information about the program they’re funding. For instance, you can tell them that out of a thousand visitors this month to the site, 75% of them are viewing the page that talks about this program. Pretty impactful stuff! Go even further by diving into how much time each visitor is spending on the page. Google Analytics provides all these stats and you can pass them along to grantors to show your program’s impact for reaching those who need you most. 

If you’re not seeing the numbers quite where you want, take action! There are a variety of marketing strategies like social media ads, digital target ads, print materials or even public events that can be used to help drive traffic to your site. 

2. Google Tag Manager

Google Tag Manager is a pretty nifty piece of code that can track different elements of your website. From tracking the clicks on a button to how often someone downloads your annual report, the Google Tag Manager can get you those details. And the more you can show people are engaged with your organization and consuming information, the further you’ll go with grant committees. 

Google Tag Manager requires a little bit of technical know-how. The code needs to be added to the back-end of your website in order to start tracking. It’s a simple task for your web developer or you can try it yourself! Visit YouTube for how-tos in setting up and using Google Tag Manager. 

3. Time of Day and Day of the Week

Do your visitors come to your site on a Monday morning or a Sunday evening? You might be surprised to know that these stats can show you the impact of your programs. For instance, if your organization provides resources to teach parents how to talk to their kids about drugs and alcohol, and you see your traffic picking up late night on a Saturday…well, you’re doing something right and we think your grantors should know about it. 

Google Analytics is confusing at best. Good news? You don’t have to be a master to gain the details you need to help your organization connect with grant committees. Want to learn more? Discover more about Google Analytics for grand-funded organizations here. 

KidGlov is a boutique, full-service, advertising, branding and content marketing agency and certified B Corp, with offices in Omaha and Lincoln, Nebraska, specializing in nonprofit marketing, healthcare marketing, financial services marketing, social impact marketing, and purpose-driven businesses.