Seniors Speak
Advocacy Campaign
When Seniors Speak, People Listen
Our rapidly growing senior population needed support increasing and maintaining the Medicaid reimbursements they deserve. The Nebraska Health Care Association and Leading Age Nebraska asked KidGlov for a hand in turning their message into a movement.
The Seniors Speak advocacy campaign uncovers shocking statistics and paints a picture of the detrimental impact seniors could face if Medicaid funding does not remain a priority in our state budget. Multiple social channels were used to strategically spread the word by linking to an informative landing page. Plus, press releases and an editorial feature article were shared with media outlets.
Deliverables
Strategy
Landing Page
Paid Social Posts
Organic Social Posts
Press Releases
Print
Social media
campaign landing page
Giving Seniors a Voice
Seniors Speak effectively reached and engaged target audiences – giving seniors a voice. This advocacy campaign garnered social impressions above goal for a low price, high engagement on social channels and an editorial feature in the Omaha World Herald.
mobile landing page
flyer
550
average engagements per Facebook post
442,711
impressions (organic and paid)
4:42+
average time spent on landing page
KidGlov crafted a campaign that delivered the right message at the right time. We couldn’t have asked for a better strategic partner.