BraveBe
Elevating Giving Through Storytelling
Moving Donors to Make a Difference
When children who have experienced abuse need to speak their truth, BraveBe is there to support them every step of the way. Each year, they serve more than 4,000 families in southeast Nebraska through forensic interviews, advocacy, medical care, and trauma education. To continue this critical work, BraveBe needed an end-of-year fundraising campaign that would spur action and drive results by engaging existing supporters and drawing in new supporters—all with a lofty goal in mind: double what they had raised the previous year.
Leveraging insights from our proprietary End-of-Year Fundraising Survey, KidGlov developed a multi-channel strategy designed to deepen donor relationships and expand BraveBe’s reach.
Deliverables
Comprehensive Fundraising Strategy
Storytelling Videos
Targeted Direct Mail with Custom Giving Levels
Organic Social Media Posts
Social Media Ads
From Story to Support
Partnering with BraveBe’s staff, KidGlov produced a heartfelt video featuring a young woman named Kaeleigh who found hope and healing through their services. By combining data-driven fundraising tactics with the power of her story, we highlighted BraveBe’s very real impact on children and families. To further expand the appeal, KidGlov worked with their team to extend the campaign across print, social media and email—and anchored Kaeleigh’s words as a unifying call to action:
“Be brave. Go against the grain. Defy all odds.”
KidGlov built its campaign strategy around telling a survivor’s story to underscore how every donation enables BraveBe to continue changing people’s lives. As a result, BraveBe exceeded its ambitious $100,000 end-of-year goal, further amplifying its mission to ensure no child faces their darkest hour alone.
