Children’s Hospital & Medical Center Community Health & Advocacy
Social Impact Campaign Through Schools
Make School Fruitful
Protecting children against COVID-19 is no joke. This is why Children’s Hospital & Medical Center Community Health & Advocacy and Nebraska Department of Education partnered with KidGlov to craft a fresh campaign to help boost the vaccination rate among kids in Nebraska.
This multi-channel marketing campaign leveraged schools as an effective communication channel to encourage parents to talk to their child’s doctor about the COVID-19 vaccine. Messages were thoughtfully created to inspire kids, families, and the community to have a fruitful school year.
Social Media Posts
Orange You Glad Kids Can Be Vaccinated?
This campaign made a not-so-fun topic, fun and engaging by using vibrant, eye-catching fruit “peared” with witty copy and fact-based info to share this important message about COVID-19 vaccines for kids.
Campaign toolkits were emailed and physically sent to local schools and health departments across Nebraska and a landing page was created to make materials digitally accessible and easy to download.
Adding to the “ap-peel,” materials were translated into multiple languages including Spanish, Karen, Arabic and English – making it even more shareable with families.