Max the Vax
Kids Vaccination Campaign
Amplifying the Power Against COVID-19
Younger parents, Black, Hispanic, and low-income families were most impacted by school closures and job loss due to childcare needs during the COVID-19 epidemic.
Nebraska Dept. of Education and Children’s Hospital & Medical Center needed a new, fresh approach to convince those who are waiting to move more quickly in getting their kids vaccinated.
Max the Vax amplified the voices of healthcare providers to empower parents to make informed decisions to maximize kids’ futures.
Deliverables
Strategy
Research
Physician Marketing
Press Conference
Media Relations
Website
Content Marketing
Social Media
Digital Marketing
Video
Educational Toolkit
Community Outreach
Meet the Maximizers
Because parents see healthcare providers as their most trusted source for vaccination information, they became the influencers (a.k.a. maximizers) of the Max the Vax message.
In addition to the MaxTheVaxNE.org website for parents, a free provider toolkit was created that featured multilingual educational materials for Nebraska physicians to share with their patient families.
Not only did Max the Vax’s message reach thousands, but most importantly, it amplified the power against COVID-19 to keep kids safe and to maximize their future.
242
providers signing our statement of support
more than doubled our initial goal
96%
of media budget spent on targeting Black, Hispanic, Low Income & Low Education, and Rural Parents
exceeding 90% of goal
22,499,746
digital impressions targeting the families in the “wait and see category”
exceeding goal of 20 million
$55,953
earned media coverage
surpassing our initial goal by over 10%