![](https://kidglov.com/wp-content/uploads/2022/04/MO_Poster-768x512.png)
MembersOwn Auto Loans
Integrated Campaign
About the Campaign
MembersOwn Credit Union, a not-for-profit financial institution, had offered traditional auto loans for years, but in 2019 they added a new kind of auto loan to their product line that gave people the benefits of a lease in a loan called “Your Choice® Auto Loan.” With a very modest budget compared to other for-profit banking brands, MembersOwn needed to cut through the clutter of the other product launches and campaigns … giving people something to love!
Deliverables
Radio
Digital Ads
Landing Page
Social Media
Flyers
Banners
Emails
Web Graphics
![Image of the exterior of MembersOwn Credit Union. The Auto Loans campaign banner is out front on the sign.](https://kidglov.com/wp-content/uploads/2022/04/MO_External-Banner-1024x683.png)
External Banner
![](https://kidglov.com/wp-content/uploads/2022/04/MO_Facebook-1024x683.png)
Social Media
![](https://kidglov.com/wp-content/uploads/2022/04/MO_Web-1024x683.png)
Web Banner
![](https://kidglov.com/wp-content/uploads/2022/04/MO_Email-1024x683.png)
What’s Not to Love?
Since MembersOwn’s “Your Choice Auto Loan” was out of the norm, the creative strategy needed to match. KidGlov created a concept that put what was in it for the customer right up front: “Get the Benefits of a Lease in a Loan.”
This message cut to the chase, and when combined with simple, bold graphics (including a heart icon on the license plate) it was irresistible—a simple message and clean look for a somewhat complicated product that could easily be created in multiple media forms.
![](https://kidglov.com/wp-content/uploads/2022/04/SPP-Case-Study-1.gif)
Digital Ad
![](https://kidglov.com/wp-content/uploads/2022/04/MO_Banner-1024x683.png)