About the Campaign
SouthPointe Pavilions, a popular shopping, dining, and entertainment destination, set a goal to increase their social media and digital presence, ultimately driving people (and sales!) to the stores.
They turned to KidGlov to devise a social media strategy to achieve this goal. A core part of the strategy was hiring an influencer that reflected the primary target shopper.
Stylist for All Seasons
The influencer, later coined the SouthPointe Stylist, created social media content that highlighted common style questions, concerns, gifting, and how store merchandise could solve these.
Because she was such a hit in the summer, she was incorporated into other seasonal campaigns, including the holidays. She became the star of TV commercials, radio spots, and digital ads.
in total social media engagement
in combined social media impressions
for digital ads against a .1% benchmark