Talk Heart 2 Heart

Content Marketing Campaign

Expertise
Social Impact
Pinterest Graphics

About the Campaign

How do you get parents to visit a website with more resources than they could ever need? Be reaching them where they already are — online.

The goal for this content marketing campaign was to send as many parents and youth advocates to the Talk Heart 2 Heart website, where we had articles, guides, worksheets, activity books, and surveys waiting for them. We wanted to encourage them to browse the website and find the resources that are available, so they knew where to go when they needed help, even during a crisis.

The campaign relied on digital channels as well as catchy copy and delightful design to pique just the right amount of interest to reach those Nebraska parents.

Deliverables

  • Digital Ads

  • Search Engine Marketing

  • Facebook & Instagram ads

  • Social Media

  • Pinterest

  • Radio Ads

Supporting Parents by Any Means Possible

This campaign was about much more than visits to a website. It was about supporting parents during some of their hardest parenting years (not to mention a pandemic) and offering resources to help them in their time of need.

This content marketing approach accomplished what it set out to do — increase the number of visits to the website and offer free resources and support for the unsung heroes — parents.

Social Media Graphics

60,000

people

have visited the site since launch

24,996

people

have visited the site from a digital ad

2,768

people

have visited the site from search engine marketing

4,171

people

have visited the site from organic social media

62%

of site visitors

were in our target audience, between 25-54 years old

168

people

have clicked a link that took them to the TalkHeart2Heart website

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