MembersOwn Credit Union
A Financial Fresh Start
Member Services Packed with Benefits
At MembersOwn Credit Union, putting people first is at the heart of how they do business. Known for great rates and exceptional member service, this not-for-profit serves Lincoln and Beatrice, Nebraska, along with eight surrounding counties. For their Q1 2025 campaign, they had a clear goal: help both new and existing members squeeze the most out of their money, while positioning MembersOwn as a trusted partner on the path to financial wellness.
KidGlov developed a bold, uplifting campaign with vibrant orange tones and sunny visuals, offering a refreshing departure from typical financial fitness campaigns. We encouraged both new and existing members to consolidate debt and access free financial advice. This energetic and engaging creative approach infused warmth into every touchpoint, from digital channels to in-branch materials.
Deliverables
Paid Search Ads
Targeted Email Marketing
Multi-Platform Social Media Campaign
Branded Landing Page
Print Collateral Suite
Branch & Digital Signage
Local Radio Ad
External Banner
Printed Newsletter
Poster
Emails
Grade A Campaign Results
KidGlov blended smart strategy with our distinctive creative style to craft an engaging campaign that drove strong conversions. Our approach focused on financial empowerment, using clean visuals and savvy digital content to make a fresh financial start feel both achievable and rewarding. By highlighting MembersOwn’s personalized service and community-first values, we ensured a seamless, impactful experience across every channel.
The results are as satisfying as a glass of tangy OJ: the campaign more than doubled conversions compared to the previous year’s Q1. Smart targeting, mobile optimization, and fun, purpose-driven creative all came together to deliver record-breaking results.
Social Graphics
Landing Page
323
Conversions from 149 in 2024
202k+
Impressions
8.4%
Search Ad Click-Through Rate