Farmers & Merchants Bank
Creating a Great, Big Adventure
A Story That Counts
Farmers & Merchants Bank (FMB) wanted a meaningful way to connect with younger customers while celebrating their Nebraska roots. Partnering with KidGlov, they brought Maynard’s Great Big Nebraska Adventure to life, a children’s book inspired by CEO Gerry Dunlap’s grandfather. Through Maynard the Mouse, the story shares the values that shaped FMB, making a memorable read for anyone who picks it up.
What started as a children’s book quickly turned the page on a whole new adventure, growing into a full campaign. The characters have now appeared across social media, community events, and branch materials, bringing the bank’s story to life.
Deliverables
Fully written and illustrated children’s book
Landing page
Star Savers box
Branch signage
Swag: t-shirts, keychains, squishy toys, stickers
Social media content
Maynard cut-out for branches
Maynard inflatable and parade banner
Town Stickers
T-Shirt
Counter Cutout & Keychain
Maynard Inflatable
A Tiny Hero With Big Marketing Magic
We were proud to help turn such a sweet story into a full-scale marketing campaign. The book’s playful illustrations and lovable characters create an engaging, educational experience for kids, while celebrating FMB’s bond with all the places it calls home. The characters also became flexible, recognizable brand assets, supporting outreach through in-branch experiences, digital channels, community events, and even fun merchandise. This strategic, integrated approach strengthened FMB’s brand while turning Maynard and friends into ambassadors of Maynard Dunlap’s original values: saving a little and caring a lot.
Star Savers box letter and label
Social Media Graphics
Landing Page
Gerry Dunlap proudly holding the book
We’re incredibly grateful to the KidGlov team for bringing Maynard to life in such a thoughtful and creative way. What began as a children’s book inspired by my grandfather has grown into a powerful way for us to connect with families and communities while sharing the values that define Farmers & Merchants Bank.
– Gerry Dunlap, President and Chief Executive Officer, Farmers & Merchants Bank
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