Brave fACEs
Building a Braver Community
Raising Everyone Above Their ACEs
In everyday life, we carry invisible rocks from our past, burdens shaped by adverse childhood experiences (ACEs), like abuse, neglect, or household instability. These wounds can follow us into adulthood and even pass to the next generation if left unhealed. Many in our community live with high ACEs scores and don’t even realize it.
To strengthen prevention in Lincoln, Nebraska, BraveBe launched Brave fACEs and invited KidGlov to help protect children from ACEs. Through storytelling and advocacy, we worked to lift these burdens, offering hope to those who have carried these invisible rocks for far too long.
Deliverables
Campaign theme
Naming, messaging, & positioning
Visual identity
Video storytelling series
Website design & development
Custom ACEs assessment creation
PR & media strategy
Digital & social media advertising strategy
Google Grant plus paid digital marketing
Digital and Social Media Ads
ACEs Assessment
Turning Wounds Into Wisdom
Supporting BraveBe’s mission, KidGlov created a unifying campaign theme, developed the name Brave fACEs, and introduced the tagline “We are greater than our ACEs,” which was woven throughout. We produced a comprehensive digital marketing campaign that included maximizing BraveBe’s Nonprofit Google Grant to expand community reach and engagement. The campaign included a video storytelling series featuring 10 interviewees sharing their experiences with ACEs and the importance of staying trauma-informed. We also launched a dedicated website with tools, a custom ACEs assessment, and resources designed to foster hope, healing, and resilience throughout the community.
5,000+
Assessments Taken in First 6 Months
63.7%
Google Ad Grant Conversion rate
100,000+
Monthly Meta Impressions
Every bold idea starts with a conversation.
Tell us what you’re working toward. We’d love to help.
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