BraveBe
A Courageous New Brand
Where Truth Speaks
“Bravery is the ability to look fear and hurt in the face and say move aside, you are in the way.” – Melissa Tumino
With the uptick of more children self-reporting abuse and neglect than adults, the Child Advocacy Center turned to KidGlov to embolden their brand and increase appeal.
The new BraveBe brand represents a feeling and a place where child and teen victims can go to speak their truth and get the courageous support they need to heal.
Deliverables
Focus Group Facilitation
Online Survey
Competitive Review
Brand Archetypes
Name
Tagline
Messaging
Logo
Style Guide
Launch Presentation
T-Shirt Design
after
Before
A Courageous New Brand
The new logo emulates handwritten words like the hopeful messages scribed by child victims found on the walls at BraveBe.
Spark graphics over the “e” represent quote marks to symbolize a child feeling safe in speaking their truth.
Intentionally connected, the name “BraveBe” boldly stands together to support kids and families when exposed to unimaginable trauma.In addition to “brave black” and “bold gold,” the brand features a bright secondary color palette to accent their overall message.
KidGlov carefully crafted each element of the BraveBe brand, from the “handwritten” logo, to the tagline, to the messaging statements, in a way that elevates the voices of those we serve.