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Flatwater Bank
Revitalizing Rebrand
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logo
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before
Honor the History
After 117 years, Gothenburg State Bank was “still pioneering.” With a growth plan to open locations in nearby communities outside of Gothenburg, they needed a brand that honored their history but also blazed new trails.
A strategic brand advancement process led to a modern logo, graphic identity and color palette, and gave the organization a look that visually represented the quality products and genuine people you’ll find there.
From that process also came the new name — Flatwater Bank. The word “Nebraska” is an American Indian term meaning “flat water.” This term pays homage to their legacy as a state bank, honoring the mark they’ve made.
Deliverables
Name & Tagline
Logo
Graphic Standards
Brand Launch
Messaging Strategy
Direct Mail
Mobile App Design
Signage Consultation
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Blazing New Trails
The bank originally started their brand refresh with another marketing agency. Frustrated with the process, they turned to KidGlov for strategy, creativity, clarity – and a very quick turnaround.
Now the legacy of being a friendly, family-owned bank is one that can continue to flow through the communities they serve today.
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Thanks for all your help in this process. You brought the needed confidence at just the right time.