2021 Q2 Home Loan Campaign

Financial Services

About the Campaign

MembersOwn Credit Union needed to stand out from the competition and educate homeowners on the benefits of refinancing existing home loans. In the process, they wanted to secure an increase in overall home loan balances across their business.

KidGlov developed a campaign theme highlighting the many benefits of working with MembersOwn centered around the popular TV series: “The Great British Baking Show”.


  • Print collateral, including posters, flyers, and newsletter ads

  • Digital materials ranging from emails and social media to native ads

  • Traditional media, such as 30-second radio spots and billboards

  • Landing page with opt-in function for marketing funnel

Crafting a Win

The campaign turned out to be a showstopper that could knock the knickers off any Brit, with metric growth across the board.

From an increase in ad impressions to website conversions and, most significant, a 90% increase in net home loan balances, the campaign was a sweet success.