Nebraska Department of Health & Human Services
Finish Strong Nebraska
Billboard
Finish Strong Nebraska
The Department of Health and Human Services came to KidGlov with one ask — create a multi-channel campaign that encouraged Nebraskans to get the COVID-19 vaccine. The tagline was “Finish Strong Nebraska” and it spoke directly to why people should get it and something that everyone could agree on — get the vaccine so things can go back to normal.
The team also strategized tactics to target the most vaccine-resistant audiences which allowed personalized and direct messaging so everyone in Nebraska could finish strong.
Deliverables
Landing page
TV
Print
Digital ads
Radio
Social Media Posts
Posters
Billboards
Stickers
Instagram Stories
Snapchat Filters
I Got the Vaccine Because…
For each piece of the campaign, Nebraskans told us why they’re getting or have gotten the vaccine. The theme reflected everyone’s desire for the pandemic to be over, but also served as a reminder that it won’t truly be over until enough people get it.
The tagline, tactics, and channels helped Nebraskans realize that if they do their part, we can all do the right thing by getting vaccinated and finish strong.
Digital Ad
Digital Ad
Social Media
