Prevention Coalition

“Talk Heart 2 Heart” Integrated Campaign

Website

About the Campaign

The Talk Heart 2 Heart brand and integrated campaign were created to encourage candid conversations between parents and their kids about alcohol and much, much more.

The challenge was not only to refresh TalkAboutAlcohol.org, Region V’s previous Prevention Coalition website, but to expand the conversation to include Parenting, Alcohol & Drugs, Mental Health and Risky Behaviors.

Deliverables

  • Website

  • Radio

  • Digital Ads

  • Movie Theater Ads

  • Die Cut Stickers

  • T-Shirts

  • Social Media

  • Resource Development

At the Heart of It

Sixty-five percent of 12th graders have easy access to alcohol. Because of statistics like this, Region V asked KidGlov to help create TalkHeart2Heart.org, supporting 16 county prevention efforts and providing a trove of helpful tools for parents and kids backed by an integrated marketing campaign that saw a 336.8% jump in visitors in just one month.

Sign up for our newsletter

"*" indicates required fields

Name*