Matt Talbot

Brand Strategy

Logo & Tagline

About the Rebrand

Primarily known as a “soup kitchen,” Matt Talbot needed a way to let people know they’re about much more than food. They partnered with KidGlov to boldly refresh their brand and, in turn, gain awareness of their defeating homelessness initiative. 

Using results from the Brand Advancement Process, KidGlov created a brand strategy that uses Matt Talbot’s new tagline, “Bold Hope,” at its core. The symbolically designed, bright orange logo makes Matt Talbot stand out while remaining faithful to their roots. This strong voice and visual identity are carried throughout a myriad of deliverables to generate awareness and positive energy in the community. 


  • Brand Advancement Process

  • Logo/Tagline

  • Graphics Standards

  • Website

  • Television

  • Radio

  • Public Relations

  • Direct Mail

  • Vehicle Wrap

Bold Hope

Matt Talbot’s bold new brand authentically represents how they courageously help the homeless find possibilities when things seem impossible. After the rebrand and defeating homelessness initiative were launched at a packed press event, they received many kudos and front-page coverage.

30-year Logo

KidGlov has done a great job of modernizing the Matt Talbot brand with an approach that really fits.

– Board Member, Matt Talbot