Image showing an interior page of the activity book for parents and kids to learn how to balance tech use.

Prevention Coalition

Get Tech Just Right Campaign

Graphic showing social media posts created to encourage a healthy balance of tech usage.
Social Media

About the Campaign

Parents have a million and one things to worry about, including how much time their kids are spending on their tech devices. For Prevention Coalition, this was a growing concern for their community of parents, and they knew they had to create a resource to help parents navigate this topic.

The “Get Tech Just Right” campaign equipped parents with the tools to have positive and open conversations with their kids about using tech. Instead of the unoriginal and unrealistic “don’t use tech” message, these resources focused on a more positive message — “Here’s how to balance tech the right way.”

KidGlov created an engaging, informative workbook and shared it on different channels to ensure parents, schools, and Prevention Coalition’s community partners had the tools they needed to confidently carry this conversation.

Deliverables

  • Activity Workbook

  • Landing Page

  • Digital/Social Ads

  • Social Media

  • Streaming Audio

Get Tech Just Right

Tech is a tool that, when used correctly, can improve lives. It’s all about finding the right balance. That important message provided the foundation for a campaign that resonated with parents and teens too.

Today, the campaign continues to inspire people to reevaluate their time on devices to get tech just right.

235,686

Total Impressions

on social media after 10 months

35,835

Link Clicks to website

imperative for grant funding

6,711

Video Playthroughs

creating awareness and educating viewers

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