Children’s Home Society of Washington
Strengthening Families
Oversized Postcard
All Families, All Donors
Children’s Home Society of Washington’s end-of-year campaign needed to ignite donors’ compassion with an emotional appeal emphasizing their core beliefs: kin is deeply foundational, children are essential, love is universal, and while there’s no one way to be a family, there is a right way to stand by them.
With donors spread across the state whose addresses are as diverse as their ages, socioeconomics, and more, KidGlov accepted the challenge to create an inspirational campaign that would resonate with a wonderfully wide audience. Adding complexity, with a confidential merger on the horizon, we needed to creatively lean into a new identity without tipping their hand.
Deliverables
High-Impact Direct Mail
Oversized Postcard
Email Campaign
Social Media Campaign
Board of Directors Communications Toolkit
Campaign Landing Page
Direct Mail
Direct Mail
Direct Mail
Remittance Envelope
Getting Personal
To personally connect with a diverse group of donors across the state, we created a postcard with six versions customized to regional Washington communities. It followed a high-impact mailer with so much wow-factor we mailed it in a clear envelope — so donors couldn’t resist looking inside! Direct email appeals added more personal touches, as did a how-to guide for board members to send personal asks to their own networks.
KidGlov’s purposeful creative and messaging put strengthening families front and center. Our integrated strategy built vital connections with donors, inspiring them to help build a world where all families are thriving at all times.
Social Media Campaign
Social Media Campaign
Whoever does your marketing is spot on. While I frequently just toss aside these year end donation requests, today I immediately reached for my checkbook!!”
– CHSW Trustee
Children’s Home Society of Washington has recently rebranded to Akin. Learn more at akinfamily.org.