Farmers and Merchants Bank
Financial Guidance That Clicks
Rooted in Community
Delivering a hometown feel with reliable, personalized service has become a sort of trademark for Farmers & Merchants Bank. Their e-newsletter has become an essential tool for continuing the practical financial guidance they’re known for and serves as a consistent way to engage with their loyal customer base. Reaching 2,700 contacts, each month’s eNews acts as a trusted resource that makes managing finances feel simple and approachable.
KidGlov first developed eNews to support FMB’s goal of providing valuable insights and advice, while reinforcing their role as a people-focused bank. The aim was to educate, keep customers informed, and offer guidance aligned with their “Smart Bank. Smart You” tagline, helping customers make wise financial choices.
Deliverables
Curated monthly newsletter
Supplemental digital advertising
Engaging multi-platform social media campaign
Digital Ad
Social Graphics
Engagement That Builds Loyalty
Working alongside FMB, we developed a content strategy designed to inform and resonate with their customers. The focus was on creating clear, helpful content that reinforced FMB’s commitment to providing reliable financial guidance while reflecting their strong connection to the communities they serve.
The strategy prioritized straightforward advice and practical resources, making it easy for customers to stay on top of their financial goals. Every piece of content was crafted to strengthen the bank’s relationship with its customers and reinforce its role as a trusted source of information.
And the results speak volumes: eNews consistently delivers high open rates, drives steady web traffic, and boosts engagement across social media—proving that FMB’s customers truly value the content they receive. It goes to show that with the right strategy (and marketing partner), a small-town bank can make a big-time impact.
eNewsletter
eNews Articles
39.2%
Average Open Rate
55,000
Webpage Views
75,000
Social Media Impressions