PlantNebraska
A Full Rebrand
Turning Over a New Leaf
PlantNebraska is a statewide nonprofit improving quality of life through gardening, tree planting, education, and community building. Over time, their brand had grown outdated and was often confused with other organizations.
That’s where KidGlov came in.
Unsure whether their organization needed a brand refresh or a complete rebrand, they turned to our proven Brand Advancement approach. We uncovered that a full rebrand would deliver the greatest impact. Guided by this insight, our team developed a strategic and creative foundation to drive long-term growth and success.
Deliverables
Full Brand Advancement
New name
Messaging
New logo
Style guide
Sprouting a New Identity
PlantNebraska planted the seed, and we helped their brand bloom.
We created a cohesive, modern identity that sets them apart from peers. With strong support from staff and board members, the refreshed brand now resonates across generations, especially those deeply connected to PlantNebraska over the years.
The result is a strong foundation that highlights their dual role: not only as trusted experts in plants, trees, and gardening, but as passionate community-builders who care deeply about our planet.
Style Guide
Visual Identity Inspiration
New Name and Logo
Old Name and Logo
Rebranding our 47-year-old organization was a tough decision, but KidGlov made us feel confident and supported every step of the way. They were a dream to work with, always responsive, respectful, and never made us feel like we were asking the wrong questions. They're among the best contractors we’ve worked with, and we’re proud to have chosen them. We look forward to working with KidGlov again.