Mapes Industries: Unrivaled Rebrand
Mapes Industries is the unsurpassed leader in the architectural canopies and panels categories. As a family-operated company with a long history and an established reputation for excellence, Mapes needed to position itself for future growth and relevance with a whole new generation of potential customers without sacrificing the brand equity and loyalty earned over its 60+ years in business.
KidGlov helped Mapes Industries align the two divisional brands (Canopies and Panels) under a single contemporary brand that included a distinct visual identity, new tagline and refined positioning. In addition, we refreshed their website, designed a new tradeshow booth and updated printed materials.
This single brand strategy allowed the company to put its efforts into one flagship brand instead of two separate divisions. Because of this strategic, unified approach, Mapes Industries is poised to build upon its legacy of matchless service and unsurpassed quality while projecting a bold vision for the future as the undisputed category leader in the market. Unrivaled.
Rebrand elements included: Brand Advancement Process, Messaging Strategy, Visual Identity, Business Papers, Website Refresh, Sales Support Design Templates, Trade Show Booth and Specialty Items.
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