Matt Talbot : One Lucky Penny

To go along with their recent rebrand, Matt Talbot Kitchen & Outreach produced a commercial to announce a bold new initiative to defeat chronic homelessness in Lincoln.

Anyone in the nonprofit sector will tell you that apathy and lack of awareness are two of the biggest issues facing charitable organizations. Matt Talbot wanted to create a spot that would not only negate these challenges, but blow them out of the water.

Turn Good Fortune into Bold Hope

Our answer was a gripping message founded on a powerful metaphor: finding a lucky penny. When you pay that little bit of good fortune forward, you’ll make a huge impact in the lives of Lincoln’s most vulnerable.

The penny represents anything small and easy to take for granted. When used to help those in need, it becomes mighty, exemplifying Matt Talbot’s message of Bold Hope.

This television spot, in conjunction with the new brand, has helped Matt Talbot reach top-of-the-mind awareness for Lincolnites, boosting donation and volunteer numbers.