Waypoint Bank : Navigating a Rebrand

When done right, name changes can energize employees, set customers’ minds at ease, and build buzz around the new brand. KidGlov helped Waypoint Bank achieve all this and more with their rebrand.

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Originally, Waypoint Bank was known by a couple different names across Nebraska and Colorado. This presented the unique challenge of juggling a couple rebrands at the same time—exactly the kind of project KidGlov loves.

Through our exclusive Brand Advancement process, the bank’s archetype, brand strategy and launch plan were established. It all came together as a foundation for the look, feel and tone of the bank that led to an easy brand transition both internally and externally.

A new logo was created along with a web strategy, announcement emails, direct mail, billboards, signage, radio, newspaper ads, social media, and even teller receipts and cash envelopes. All executions worked together to explain the reasoning behind the name change and to ensure customers understood that the same great people at the bank will continue to be there today, tomorrow and long into the future.

With Waypoint Bank’s successful rebrand, they have developed a focused banking experience that helps customers navigate their financial future.

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