Prevention Coalition
Opioid Awareness Campaign
Bite Me!
That may sound alarming, but you know what’s really alarming? The opioid crisis. The misuse of and addiction to opioids (from prescription pain relievers to heroin) is growing.
Region V System’s Prevention Coalition partnered with KidGlov to save lives, by educating people about the dangers of opioids and providing tips to prevent addiction and overdosing.
And how better to save lives, than with a Life Saver? Drawing inspiration from the brightly colored candy, the campaign asked viewers to stop and think.
Deliverables
Campaign Strategy
Digital Ads
Social Media Ads
Landing Page
Guerilla Concept
Saving Lives = Sweet Success
The goal of this campaign was to be so positively disruptive that it made people stop and think about what they were putting into their bodies.
It may be laced with fentanyl, a synthetic opioid that could kill you or someone you love. It takes one moment, one pause to save a life.
The success of this thought-provoking work is bittersweet – remarkable awareness was gained but our fight is far from over.
Digital ad
Newspaper ad
Landing page
Social ad
31,000
people reached via digital and social media ads
1.12%
average click-through rate
(average for Facebook is 0.72%) (average for display ads is 0.46%)