September 12, 2024

Your Financial Institution Needs a Marketing Partner

Author
Lyn Wineman

Think about the last time you visited your favorite barista or had a go-to mechanic. You trust them, right? Not just because they get the job done but because they know their stuff inside and out. Choosing a financial marketer for your credit union or community bank should feel the same. You want someone who “gets” the world of financial services and understands your unique relationship with your or customers. When the stakes are high, experience isn’t just a bonus—it’s a necessity.

It’s Not Just Business, It’s Personal

Marketing a credit union or community bank isn’t like marketing any other product. You’re not just offering financial services. You offer peace of mind, a friendly smile at the teller window, and a sense of belonging to one’s community. It’s personal for your members or customers, so your marketing needs to hit the right emotional notes while complying with financial regulations.

An experienced agency understands how to blend the personal and the professional, crafting campaigns that reflect the heart of your institution while making your members or customers feel valued and understood.

Why “Good Enough” Isn’t Good Enough

We get it—choosing a low-cost or inexperienced agency can seem attractive at first glance. But when it comes to financial marketing, “good enough” can quickly turn into “not enough.” Without deep industry knowledge, agencies risk overlooking crucial compliance rules or delivering campaigns that feel out of touch with your audience.

When you work with an agency that truly knows financial services, you avoid costly slip-ups. More than that, you’re giving your institution the chance to stand out in a crowded market with campaigns that resonate with your members or customers.

The Power of Experience

Let’s not sugarcoat it—financial marketing comes with its own set of challenges. From navigating complex regulations to striking the perfect balance between trust and innovation, this isn’t your run-of-the-mill marketing job. That’s where an experienced agency, like KidGlov, comes in.

We’ve helped credit unions and community banks build authentic connections with their members or customers by doing what we do best—creating smart, compliant, and meaningful marketing campaigns. We know how to talk to your audience in a way that feels both familiar and fresh, highlighting your strengths while staying firmly grounded in the values that make your institution special.

Trust is Earned, Not Given

Your members or customers don’t just walk in and hand over their trust. They give it piece by piece, transaction by transaction. Your marketing should reflect that relationship. We believe in building campaigns that echo the same level of trust and care you show your members or customers every day.

Whether we’re helping you design a new brand identity or launching a digital campaign, KidGlov has a shared goal of creating marketing that builds long-term loyalty and keeps your credit union or bank at the heart of the community.

Why Compliance is a Superpower

Compliance isn’t a fun buzzword, but in financial marketing, it’s a superpower. It’s what keeps your community bank or credit union safe from unnecessary risks, ensuring every message is spot-on. When you work with an experienced agency, you’re working with people who understand how to keep everything compliant without sacrificing creativity.

At KidGlov, we know the ropes. We help you navigate the fine print so you can focus on what matters most—making an impact in your community.

The KidGlov Difference

Experience, creativity, strategy—we bring it all to the table. KidGlov has a passion for helping credit unions and community banks shine. We combine our knowledge of the financial industry with a fresh, creative perspective to craft campaigns that drive real results. Our team doesn’t just work for you—we’re here to help your institution shoot for the moon.

Ready to create something meaningful together? Let’s make it happen.

KidGlov is a full-service advertising, branding, and content marketing agency with B Corp and National Women’s Business Enterprise certifications. It is located in Omaha and Lincoln, Nebraska, and specializes in nonprofit marketinghealthcare marketingfinancial services marketingsocial impact marketing, and purpose-driven businesses.