Adeo Colorado : Elevated Rebrand

Established in 1977, Greeley Center for Independence helps people with brain injuries and other disabilities live lives filled with optimism and promise. They turned to KidGlov to elevate their brand to fit an expanded mission and innovative service delivery.

A strategic brand advancement process led to the new name Adeo, meaning “to this point” or “thus far”. The modern graphic identity features an upward-pointing, gold chevron, accented with a color palette of rich purple and warm grey.

A Bold Step Forward

Determined to elevate their brand to suit their evolving organization, Adeo moved forward even in the midst of a global pandemic.

KidGlov supported the nontraditional brand launch with stationery materials, signage, online presentations, public relations, social media and a comprehensive new website at adeoco.org.

The elevated rebrand received positive community response, generated much-needed publicity and achieved an instant boost in online traffic and engagement.

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