Prevention Coalition : “Talk Heart 2 Heart” Integrated Campaign
The Talk Heart 2 Heart brand and integrated campaign were created to encourage candid conversations between parents and their kids about alcohol and much, much more.
The challenge was not only to refresh TalkAboutAlcohol.org, Region V’s previous Prevention Coalition website, but to expand the conversation to include Parenting, Alcohol & Drugs, Mental Health and Risky Behaviors.
Campaign elements included: Website with 17 community-specific landing pages, Radio, Digital Ads, Movie Trailer Ads, Die Cut Stickers, T-Shirts, Social Media and Resource Development.
At the Heart of It
Sixty-five percent of 12th graders have easy access to alcohol. Because of statistics like this, Region V asked KidGlov to help create TalkHeart2Heart.org, supporting 16 county prevention efforts and providing a trove of helpful tools for parents and kids backed by an integrated marketing campaign that saw a 336.8% jump in visitors in just one month.
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