Great Plains Health
Ahead of the Curve & Around the Corner
About the Campaign
As the foremost healthcare provider in Western Nebraska and Northern Kansas, Great Plains Health strives to offer the very best care possible to the people and communities they serve, including comprehensive spine and back care.
In the past, many patients within Great Plains Health’s service area traveled to Kearney or Denver for quality spinal care. Great Plains Health needed to communicate the availability of comprehensive, skilled spinal services in North Platte from the region’s most trusted name in healthcare.
Deliverables
Television
Digital Ads
Social Graphics
Print Ads
Just What the Spine Doctors Ordered
KidGlov was chosen to help promote the spine center and the quality care available from their local team of expert surgeons, spinal care specialists, and therapists.
We spent two days shooting video and capturing still images at Great Plains Health’s campus. Themes, messaging, and images were leveraged from television to digital and print ads for a tightly integrated, consistent campaign.
The team was excited to involve Dr. Mike Mayer and a patient of Great Plains Health Spine Center in the campaign. They did an amazing job communicating the message of quality care that’s ahead of the curve and right around the corner.
This campaign helped position Great Plains Health as spinal care experts who offer quality care and specialized services close to home.
This campaign helped position Great Plains Health as spinal care experts who offer quality care and specialized services close to home.