Voyage Healthcare
A Brand Ready to Set Sail
Your Unfair Advantage in Travel Nursing
With travel nursing being one of the fastest-growing industries, Voyage Healthcare needed a brand that clearly communicated why travel nurses should choose them over its competitors – their “unfair advantage.”
The new website is not only easier to navigate but the look and feel make it stand out. And it speaks directly to medical professionals with a bold promise: that Voyage Healthcare will help them get exactly where they want to be in their careers.
Deliverables
Messaging
Tagline
Logo
Style Guide
Redesigned Website
SEO Strategy
Content Marketing Strategy
Social Media Content
Branded Merchandise
A Guiding Force for Superstar Nurses
The star in the logo represents the guiding force of Voyage Healthcare in helping nurses go where they want their careers to take them.
Subtle wave animations and a looped video on the website capture the sense of exploration and adventure inherent in the travel nurse industry.
Plus, the recharged messaging and SEO strategy garnered a drastic increase in new users, page views and sessions over the previous year.
1300%
Increase in Facebook video views
1100%
Increase in Facebook engagement
Nearly 1,000
Non-followers saw Facebook videos
